Wilma Moisés is a cultural marketing strategist and creative director working across brand strategy, creative direction, and talent — and the founder of Sambapita, a community and cultural experience platform.

Meet Wilma

Wilma Moisés turns culture into currency: a cultural marketing strategist and creative director working where brand, fashion, and community collide. Her path runs from Jaguar Land Rover, Vogue, Sony Universal Music, and international fashion distribution to styling, costume design, and campaign direction, giving her a rare fluency across the boardroom and the set, strategy and image. She isn't a strategist who dabbles in creative work, or a creative who dabbles in strategy — she's both, always, in the same breath. Sambapita, the community platform she founded, is her proof: she doesn't just advise brands from the outside; she builds them from culture outward. Culture first, strategy always.

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